The mounting yard was moved back to it’s original location in 2025, leaving behind a giant facility with a question mark of what to utilise it for during the biggest 3 days on the racing calendar. It soon became clear that the solution was a fashion precinct for all to enjoy and flaunt their style on track. A pop up product like no other…

The creative concept centred around tarot cards, inviting racegoers to “pick your fashion character.” Five distinct style stereotypes were developed - The Dreamer, Traditionalist, Minimalist, Maximalist and Bohemian - giving the often-intimidating topic of fashion a playful, gamified edge. This approach sparked conversation, encouraged participation, and gave influencers and everyday racegoers alike something genuinely new to engage with.

‍‘Fashion on Track’ became the name of the precinct, supported by a bespoke brochure designed to bring the concept to life both on course and online. The brochure unpacked each fashion character and showcased 2–3 high-fashion looks per stereotype, featuring photographed models to clearly translate the concept and inspire race-day styling.

To amplify the experience, the precinct’s wrap-around LED screens were activated with animated brand graphics and live photography captured throughout the day.