Each year the MRC Foundation have the honour of championing a charity partner for their biggest fundraising event of the year. In 2023, a record $300k was raised at the event for Rule Prostate Cancer, the event which I had the pleasure of branding.

The creative challenge was finding a delicate balance between feminine and masculine energy while honouring Rule’s existing brand and translating it into a compelling event campaign. I combined a carefully selected script font with an emotive portrait image and layered in abstract shapes drawn from both MRC and Rule’s visual identities.

The result? A bold, heartfelt campaign that set the tone for the night - seen by 600 guests in the room and many more online.

More on the event here.