The Mornington Cup is a Listed race held annually at Mornington Racecourse in Victoria, boasting a $300,000 prize pool and run under handicap conditions.

In 2023, I had the pleasure of rebranding the event. I drew inspiration from the local Peninsula area for the colour palette and considered the family-friendly audience, while still appealing to racing enthusiasts through bold typography and an expressive illustration style.

The branding was designed to be flexible: the illustrations can be adapted to suit any layout and the colour palette can be reversed to contrast effectively across various touchpoints.

The campaign creative turned out to be so successful it’s since rolled over for another 2 years with colour updates.