The year was 2020 – the dreaded Covid era, when people and businesses across the globe had to pivot just to stay afloat.

One of the success stories? Get Stuft – a home-delivered cheese platter business born from a gap in the London market.

I had the pleasure (and timezone-challenged task) of branding the entire concept – designing all the way from Melbourne. A welcome distraction during lockdown, this project made me equal parts proud and hungry.

The bespoke packaging featured playful, bold lid designs paired with simplified greyscale side panels – a little fun on top, but corporate-friendly on the sides. Oh, and the pizza-style box lids? Designed to tear into plates, because let’s be honest... that's the last thing anyone remembers when ordering in a rush!