Ranch Roundup was created as a theme for two of the MRC’s summer race days, with aim to capture the interest of the young and the young at heart, with activations such as R.M. Williams and top country music signers to set the tone of the day.

Creating the visual identity and merging racing and country themes was a joy. Leaning into the classic ranch style typography while still selecting something legible and versatile was priority, followed by custom textured icons and a bold colour differentiation to represent each day.